Shiseido and NTT to enable touch & feel of cosmetics through the web
Shiseido and NTT begin joint research to develop technology to experience the tactile sensations of cosmetics remotely. Leveraging the strengths of both companies to meet the diverse needs of each consumer to create a new shopping experience Shiseido Company, Limited and NTT Corporation have started a joint research project to develop an innovative technology that enables users to experience the illusory haptic sensation of cosmetics through visual and auditory senses by combining Shiseido's knowledge of Kansei*1 science research with NTT's touchless information technology. Until now, online shopping experiences have had limited means to convey the tactile experience of cosmetics without touching the products or testers and have mostly provided information through videos and verbal expressions. Through this joint research, the value of the shopping experience will be further enhanced and new opportunities will be created that meet the diverse needs of consumer around the world ...