Suntory launches Izakaya cocktail Maru-Hi in California
Tokyo, JAPAN (December 12, 2024) – Suntory Holdings, a global beverage leader, has announced the expansion of its US Ready-to-Drink (RTD) portfolio with the launch of MARU-HI, a new Japanese inspired sparkling cocktail. MARU-HI will launch in California in January 2025, with plans to expand to other states in the following year, and is a key part of Suntory’s ambition to become the leading global RTD company by 2030. MARU-HI is a flavored malt beverage (FMB) inspired by Chu-hi, a Japanese cocktail often enjoyed in traditional bars known as Izakayas. Chu-hi culture has experienced strong growth and success in RTD formats, driving Japan to become the second largest RTD market in the world *1 . Suntory has a unique competitive advantage in this space, bringing together expertise and craftsmanship in non-alcoholic beverages and spirits to make Suntory a leading RTD company in Japan. Suntory’s expertise and commitment to quality enables the company to create incredible produc...