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Suntory launches Izakaya cocktail Maru-Hi in California

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Tokyo, JAPAN (December 12, 2024) – Suntory Holdings, a global beverage leader, has announced the expansion of its US Ready-to-Drink (RTD) portfolio with the launch of MARU-HI, a new Japanese inspired sparkling cocktail. MARU-HI will launch in California in January 2025, with plans to expand to other states in the following year, and is a key part of Suntory’s ambition to become the leading global RTD company by 2030. MARU-HI is a flavored malt beverage (FMB) inspired by Chu-hi, a Japanese cocktail often enjoyed in traditional bars known as Izakayas. Chu-hi culture has experienced strong growth and success in RTD formats, driving Japan to become the second largest RTD market in the world *1 . Suntory has a unique competitive advantage in this space, bringing together expertise and craftsmanship in non-alcoholic beverages and spirits to make Suntory a leading RTD company in Japan. Suntory’s expertise and commitment to quality enables the company to create incredible produc...

World’s first Water Security Compass by Suntory, Nippon Koei and the University of Tokyo

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Water Security Compass - The World’s first* online platform for global water risk assessment Tokyo, JAPAN (October 10, 2024) – Suntory Holdings, Nippon Koei and the School of Engineering, the University of Tokyo today announced the launch of Water Security Compass, the world’s first* online platform that enables users to assess future water scarcity risks based on water demand and supply across various regions by water usages. Water Security Compass is available to the public free of charge since this summer# and aims to support research on water resources across diverse fields, including industry, government, and academia. The Water Security Compass platform has been developed through a collaborative effort within the University of Tokyo’s Research Initiative for Global Hydrologic Cycles, a framework established in 2022 for industry-academia collaboration that Suntory Holdings, Nippon Koei, and the School of Engineering, the University of Tokyo participate in. This framework aims to c...