UNIQLO donates 1 million clothing items this winter to support refugees, children in need, and disaster victims around the world
Global apparel retailer UNIQLO announces the launch of "The Heart of LifeWear," a new initiative to donate one million new items of HEATTECH thermal clothing to people in need around the world this winter. This global initiative originated with UNIQLO considering the question 'What makes life better?' and asking how, in its 40th anniversary year, the brand could take further concrete action to contribute to society through LifeWear.
Speaking about the announcement of the initiative, Koji Yanai, Senior Group Executive Officer at Fast Retailing Co. Ltd, the parent company of UNIQLO, said, "All over the world, every day there are people whose situation suddenly changes regardless of their intentions or will - due to conflict, persecution, or natural disasters. No one wants to become a refugee, or to find themselves suddenly living in precarious circumstances."
"Through our new global initiative from this winter, The Heart of LifeWear, UNIQLO seeks to make a positive impact on the lives of as many people as we can who are living in such situations, aiming to help make life better and more comfortable - even just a little - for people in need around the world," he said.
Currently, there are more than 120 million refugees and internally-displaced people globally, as well as many others who are forced to live in difficult circumstances, both in markets where UNIQLO operates and in nearby regions. Through The Heart of LifeWear initiative, UNIQLO will provide support to help make life a little more comfortable for people forced to flee, children in need, victims of natural disasters, and other vulnerable people around the world. Along with HEATTECH thermal items, UNIQLO will also donate breathable, lightweight AIRism clothing, depending on the climate of the recipient region.
Collaboration with UNIQLO Global Brand Ambassadors and Toray Group
To support The Heart of LifeWear initiative, UNIQLO will be assisted by
its Global Brand Ambassadors Roger Federer, Kei Nishikori, Shingo
Kunieda, Gordon Reid, Ayumu Hirano, and Adam Scott; as well as Toray
Group, the leading Japanese materials manufacturer and long-term UNIQLO
partner who jointly developed HEATTECH.
About Fast Retailing's global partnership with UNHCR, the UN Refugee Agency
Fast Retailing began working with UNHCR in 2006, providing clothing
assistance for refugees and displaced persons around the world, and
making support for refugees one of the key components of its
sustainability program. In 2011, to give more comprehensive support to
help solve the refugee crisis, Fast Retailing became the first company
based in Asia to enter a global partnership with UNHCR. Along with
sending used clothing items collected through its product recycling
initiative to refugee camps, Fast Retailing provides a wide range of
assistance, including refugee self-reliance programs, employing refugees
in UNIQLO stores, and conducting awareness campaigns.
Comments
Post a Comment