Honda 0 SUV premieres at CES 2025 with AI level 3 self-drive
Honda 0 SUV
Based on the Space-Hub concept model unveiled at CES 2024, proposing the new value of EVs as a “space” for people that Honda wants to offer with its future EV models, Honda presented the prototype of a mid-size EV SUV, which will be the first Honda 0 Series model. By applying the “Thin, Light, and Wise” approach to an SUV, the interior space was further increased, and a spacious cabin was achieved with an outstandingly clear and unrestricted field of view and great flexibility.
As with the Honda 0 Saloon, the Honda 0 SUV will feature a wide variety of next-generation technologies which embody the “Thin, Light, and Wise” development approach of the Honda 0 Series. This model will offer the value of an “ever-advancing” space through the “ultra-personal optimization” and digital UX made possible by the ASIMO OS. Moreover, the Honda 0 SUV will apply high-precision attitude estimation and stabilization control based on 3D gyro sensors, technology Honda has amassed through the development of its original robotics technologies, to enable dynamics at the will of the driver on various types of road surfaces.
The production model of the Honda 0 SUV is scheduled to be introduced first in North American market in the first half of 2026, then in global markets, including Japan and Europe.
Honda 0 Series models will be equipped with the ASIMO OS, an original vehicle OS developed by Honda. ASIMO was a humanoid robot capable of autonomous walking, developed as part of Honda fundamental technology research with the aim of helping people while coexisting with people in society. Honda began robotics research and development in 1986, and introduced ASIMO in 2000. ASIMO became an icon in the field of robotics from the 2000s through 2010s and was loved by people all over the world for a long period of time thereafter.
Honda gave the name ASIMO to this vehicle OS, the core technology to achieve the “Wise” value of the Honda 0 Series, with a determination to strive for making Honda 0 Series an icon of next-generation EVs, which will surprise and inspire people all around the world, just as ASIMO did.
As a software platform, ASIMO OS will apply integrated control of electronic control units (ECUs) for vehicle systems such as automated driving/advanced driver assistance systems (AD/ADAS) and in-vehicle infotainment (IVI) system.
By constantly updating the in-vehicle software based on the ASIMO OS through over the air (OTA) updates even after the purchase of the vehicle, functions and services will be continuously advanced in accordance with the preferences and needs of each individual user. The functions and services subject to constant updates include those which enhance the value of “space” and the digital UX, that ensures fun and comfortable mobility experience, and integrated control of dynamics unique to Honda, that determines the joy of driving, enabling the driver to feel at one with the vehicle.
Honda is planning to install ASIMO OS to Honda 0 Series models, including production models of the Honda 0 SUV and Honda 0 Saloon.
Automated driving (AD) technology
In 2021, Honda became the world’s first automaker to put Level 3 automated driving equipment into practical use with the launch of the all-new Legend equipped with Honda SENSING Elite, which qualified for Level 3 automated driving (eyes-off), and conditional driving automation in limited areas.
Honda developed Honda SENSING Elite to put this AD technology into practical use by anticipating all driving conditions and scenarios based on the premise that, in addition to reducing the number of traffic collisions in society, Honda AD must completely eliminate traffic accidents that people think a “human driver could avoid.”
Honda believes that the widespread use of eyes-off technology will lead toward the realization of zero traffic collision fatalities in the future. Based on this belief, Honda will strive to offer affordable automated driving vehicles to more customers around the world through the Honda 0 Series.
To this end, Honda applies an original Honda AI technology that combines the unsupervised learning*1 technology of Helm.ai and the behavior models of experienced drivers, which enable AI to learn with smaller amounts of data, and efficiently expand the range of situations where automated driving and driver assistance can be available.
In addition, Honda will apply its original cooperative AI developed through research into people and mobility to further improve the precision of cooperative behavior, such as yielding the right of way to others on the road, which is difficult even for a human driver. By applying these advanced technologies, Honda will realize a highly-reliable driver assistance system that can respond quickly and appropriately to unexpected situations, such as an animal darting into the lane or an object falling onto the road.
Honda 0 Series models will be equipped with a system that enables the expansion of the range of driving conditions where driver assistance and Level 3 automated driving will be available. This expansion will start with eyes-off technology available in traffic congestion on highways, then will continue through the OTA updates of the functions.
With Level 3 automated driving, the vehicle will be in charge of driving, which will enable a human driver to perform a “second task” while en route to their destination, whether watching a movie or remotely joining a meeting. Honda will further advance its technologies and become the first automaker to expand the application of eyes-off functions to all driving situations, opening up new possibilities for mobility.
*1 Unsupervised learning is one of the methods of machine learning, which supports AI. Unlike supervised learning through which AI learns the correct answers to derive from labeled input data, unsupervised learning lets AI learn without being provided with the correct answers and derives the patterns and unique characteristics of the unlabeled data on its own.
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